Monday, April 15, 2019

Remote-First Business

Episode 243
The How of Business Podcast
Guest: Liam Martin
Host: Henry Lopez
Topic: Remote Small Business

Remote-First small business (26:19) with Liam Marting, a serial entrepreneur, speaker, writer and co-founder of TimeDoctor, Staff.com and RunningRemote. We begin the conversation with Liam sharing his entrepreneurial journey, how he launched his first small business, and his insights on building and growing a remote-first business. 

Monday, April 8, 2019

2 New Episodes

Episode 241
The How of Business Podcast
Guest: Meg & Josiah Mothershed
Topic: Logo Design for Small Business
Episode 242
The How of Business Podcast
Host: Henry LopezTopic: Small Business Systems

Logos for Small Business

Episode 241
The How of Business Podcast
Guests: Meg & Josiah Mothershed
Host: Henry Lopez
Topic: Logos

Logo Design for small business (16:38) with Meg and Josiah Mothershed, the co-founders of Mothershed Design Company. They share their entrepreneurial journey, from working for someone else to launching their own small design firm, and practical tips & advice for designing a logo and other branding insights for small business owners (starting at 16:38). Meg and Josiah recommend that you consider simplicity, memorability and relevance when designing your small company logo and identity.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Monday, April 1, 2019

Personal & Business Credit

Episode 240
The How of Business Podcast
Guest: Gerri Detweiler
Host: Henry Lopez
Topic: Personal & Business Credit

Personal and Small Business Credit with Gerri Detweiler. Gerri is an author and expert on the topic of credit, and currently serves as the Education Director for Nav. She shares tips & advice on how to build or correct your personal and business credit. We also discuss how to manage and leverage debt and how to manage cash flow in our small businesses.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Tuesday, March 26, 2019

Episode 239
The How of Business Podcast
Host: Henry Lopez
Topic: Personal Sacrifice

Sacrifice - what are you willing to personally sacrifice to become your own boss and start your first business? If you are already in business, what are you willing to sacrifice further to grow it? Henry Lopez shares his thoughts on the kind of sacrifices that, based on his entrepreneurship experience, you have to be willing to make in order to succeed as a small business owner - particularly when launching your first business.


Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Monday, March 25, 2019

Virtual Assistants

Episode 238
The How of Business Podcast
Guest: Barbara Turley
Host: Henry Lopez
Topic: Virtual Assistants

Virtual Assistants to help you run and grow your small business with Barbara Turley. Barbara explains how to leverage virtual assistants for your business, including how to work effectively with VAs and the importance of developing systems and processes which a virtual assistant can help you execute.

Barbara also shares her interesting entrepreneurial journey, from a highly successful 15-year career in the financial markets to launching her latest venture The Virtual Hub - one of the leading companies that recruits, trains and manages offshore virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level.


Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Monday, March 18, 2019

Telling Your Branding Story

Episode 237
The How of Business Podcast
Guests: Emily Soccorsy & Justin Foster
Host: Henry Lopez
Topic: Branding

Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with your core beliefs. They introduce the "5 Core Beliefs or Root Beliefs" approach to small business branding.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)