Friday, November 16, 2018

SEO Basics

Episode 216
The How of Business Podcast
Guest: Adam Kirk
Host: Henry Lopez
Topic: SEO

Search Engine Optimization (SEO) for small business owners. Adam and Henry share practical tips and advice on how to get your small business website found.


Thursday, November 15, 2018

Episode 59
The How of Carwashing Podcast
Guest: Diane Gardner
Host: Henry Lopez
Topic: Tax Update

Tax Law Update with Diane Gardner, a Certified Tax Coach and an expert at helping small business owners take full advantage of the tax laws. She shares specific examples of how the recent changes to the tax law will impact your car wash business this year, and what you can do to take advantage of the changes and avoid potential issues. As a certified tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes.


This episode of The How of Carwashing podcast is sponsored by NoPileups - increase your car wash production and prevent costly accidents with their collision avoidance system.
[learn more]

Monday, November 12, 2018

Instagram Marketing

Episode 215
The How of Business Podcast
Guest: Viv & Tash
Host: Henry Lopez
Topic: Instagram Marketing

Instagram for small business marketing with Viv Conway and Tash Meys, two millennial entrepreneurs and Instagram marketing experts. They share their journey, including starting a business while still in college. We chat about their views as millennial business owners, and how they are helping small business owners use Instagram for marketing. 

Their current business is Ace The Gram, and they are the hosts of the "Ace the Gram" podcast show.


This episode is brought to you by the "Stroke of Genius" podcast show. A free on-demand audio show that explores every day inventions and discovers how they came to be. 
[Learn More]

Monday, November 5, 2018

Bullseye Marketing

Episode 214
The How of Business Podcast
Guest: Louis Gudema
Host: Henry Lopez
Topic: Bullseye Marketing 

Targeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. 

He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis introduces the bullseye approach to marketing - allowing for fast results for small business owners by specifically leveraging inexpensive marketing tools and techniques. He explains the three phases, or rings of the bullseye, that are essential to effective small business marketing.


This episode of The How of Business podcast is brought to you by "Stroke of Genius", a great new podcast that explores every day inventions and how they came to be. 
[listen free]

Wednesday, October 31, 2018

SBA Lending for Small Business

Episode 58
The How of Carwashing Podcast
Guest: Mandy Kuxhausen
Host: Henry Lopez
Topic: SBA Lending

SBA lending for the car wash business with Mandy Kuxhausen. Mandy is an expert on Small Business Administration (SBA) lending and a Business Development Officer at TBank. We chat about everything related to SBA loans - from the different SBA lending programs available to the basics of credit worthiness - as an option for financing your car wash business. Mandy’s comprehensive background in all facets of the SBA process, origination, structuring, processing, closing and credit underwriting gives her a diverse array of capabilities to pull from to get a carwash transaction funded.

This episode of The How of Carwashing podcast is sponsored by NoPileups - the collision avoidance solution for your car wash! [learn more]

Monday, October 29, 2018

Consulting Business

Episode 213
The How of Business Podcast
Guest: Michael Zipursky
Host: Henry Lopez

Start & grow a Consulting Small Business with Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a successful consulting business. Michael is the author of 4 different books, and his latest is the Amazon Best Seller "The Elite Consulting Mind". He is also the host his podcast show, "Consulting Success Podcast".

Tuesday, October 23, 2018

Strategic Marketing Funnels

Episode 212
The How of Business Podcast
Guest: Michelle Evans
Host: Henry Lopez
Topic: Strategic Marketing Funnels

Marketing funnels that work for small business with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode, she breaks this down step by step. 

Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulting business. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. She is the host of the weekly podcast "The Marketing Funnel Show".

This episode of The How of Business podcast is brought to you by a new podcast: Stroke of Genius

Join host Lauren Hutchinson in exploring every day inventions and discover how they came to be. Each journey dives into the stories behind the inventions — from personal struggles, to unexpected “aha” moments, to the creative determination of individual inventors. These innovations all around us wouldn’t be possible without the protection of intellectual property. Hear about the creativity and inspiration behind inventions from sliced bread to modern day technology!