Tuesday, August 4, 2015

Business Lessons from Disney

Image credit: Disneyland Park Website
Great article on Entrepreneur.com by Brandon Turner
4 Magical Business Lessons From 'The Happiest Place on Earth'

Highlights from the article:

  • The 4 Magical Lessons:
    • Perfected Systems: It's Disney's execution of systems (repeatable, documented, tested) that allows them to deliver consistently remarkable service. Do you have proven systems in place for your small business?
    • Intelligent Pricing: Their pricing may seem overly-complicated, but it's designed and tested to meet the demands and needs of a wide range of customer types.
    • Mass Appeal: There is something of value for "kids" of all ages to enjoy.
    • End with a bang: The ending matters, perhaps most (i.e. nightly fireworks display...every night is magical!). Question to ask yourself: What is the last thing my customers experience when they leave my business (or end their interaction with my business on the phone or my website)?

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