Tuesday, June 28, 2016

Business Coach & Author: Kelly Roach

Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.

A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting 7 promotions in 8 years. That’s when she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.

Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.

Kelly is the author of the #1 International Bestseller "UNSTOPPABLE - 9 Principles for Unlimited Success."

Episode 020 - Kelly Roach Interview
In this episode of The How of Business podcast we interview Kelly Roach. She shares valuable advice for small business owners and professionals in every field. 
[Listen on iTunes] [Listen on Stitcher]

Thursday, June 23, 2016

Marketing Planning Introduction

As a small business owner, you know marketing and advertisement are important but where do you begin? Who can you trust for the right guidance and assistance? How do you avoid paying a small fortune for ineffective campaigns?

You can easily spend lots of your hard earned money on different marketing activities, with little or no measurable results. As small business owners we are constantly bombarded by solicitations for the next miracle answer to our marketing challenges!

From website design to Search Engine Optimization (SEO), it can all be overwhelming and time consuming. All while you still need to focus on running and growing your business. 

We recommend that you start with a Marketing Plan! Your plan will serve as a blueprint for how you will execute, and how (and how much) you will spend your limited budget. It starts by clearly understanding who your target customer is, and where they are listening (i.e. where do they shop, spend time online, and who do they trust and listen to?).

In this episode of the How of Business podcast, we introduce the concept of Marketing Planning. 
Episode 020 - Marketing Planning Basics
[Listen on iTunes] [Listen on Stitcher]

Monday, June 20, 2016

Lead Generation & Online Marketing

Episode 019 - David Ristuccia Interview
[Listen on iTunes] [Listen on Stitcher]

In this episode we interview David Ristucia, with Bold Digital Marketing. David provides valuable tips and advice on the topic of Lead Generation and Online Marketing for small business owners.

Many small business owners struggle with the overwhelming topic of online marketing. Do I need a website? Should I create the website myself or hire someone to do it? What is SEO (Search Engine Optimization) and what do I need to do about it? Why does my website need to be mobile ready?

All of these questions, and so many more, are of the type and tone we hear from our clients and fellow small business owners. This confusing topic, and seemingly ever-changing landscape, causes many business owners to simply do nothing! Which, of course, is not the best option for your business. 

As a result, a large number of small businesses are not taking advantage of online marketing opportunities to drive more revenue. 

With the right online marketing strategy, you can easily and affordably generate additional traffic and leads to your business. It all starts with a clearly defined brand, and a plan of action to generate more opportunities!

The first step is to find a partner that can help you with this process. In this interview, we chat with David Ristuccia of Bold Digital Marketing. They are a great example of a company that is dedicated to building long-term relationships with small business owners. They are focused on providing innovative, engaging, ROI-focused and cost-effective mobile and web communication programs.

Monday, June 13, 2016

Franchising Consultant - Sara Waskow

Episode 018 - Sara Waskow Interview
[Listen on iTunes] [Listen on Stitcher]

In this episode we interview Sara Waskow, owner of FranNet DFW, a Franchise Consulting business. Sara shares her entrepreneurial story, and valuable advice for anyone considering investing in a franchise business.

Tuesday, June 7, 2016

Virtual Office Services

As a small business owner or solopreneur you balance multiple roles - or all of them - in your business. You are the founder and CEO, and you may also be responsible for Sales & Marketing, HR, Finance, and more. And of course, there is the actual day-to-day running of your business and serving customers and clients. 

How do you balance all of these responsibilities and still manage to focus on the most important aspect of your business, which is in all likelihood related to getting and keeping customers?

I refer to all of those other low-value, but necessary tasks (like paying the bills, and running payroll, and managing the website), as the "noise" of the business. It has to get done, and done well, but it sure would be great if it wasn't you who has to do it all!

That's where Virtual Office Services come to the rescue. This category of outsourced services includes the traditional virtual offices which have been around for some time. But this category has expanded significantly in recent years, fueled in part by advances and proliferation of underlying technologies. 

Virtual Office Services include:
  • Virtual Office Services (business address, phone answering services...)
  • Physical Office Space (executive suites, conference rooms...)
  • Accounting & HR Services (accounts payable, payroll, human resources...)
  • Assistants (virtual and semi-virtual)
  • Marketing Assistance

On the latest episode of The How of Business podcast we interviewed Tobie Beck with PrideGroupCo

Tobie is the Executive Director at PrideGroupCo, and the "Chaos Management Expert" for her clients!

They provide virtual assistant, virtual office space and physical office space for small business owners. In addition to traditional virtual office services, they also offer bookkeeping, payroll solutions, project management, and much more.

Episode 017 - Virtual Office Services Expert: Tobie Beck
[Listen on iTunes] [Listen on Stitcher]


Friday, June 3, 2016

Ready to be your own boss?

Episode 001 - Are you ready to be your own boss?
[Listen on iTunes] [Listen on Stitcher]

In this episode Henry and David begin to discuss the big topic of being ready to become your own boss. They share their experiences transitioning from the corporate world to becoming small business owners. Are you ready to become your own boss?