Thursday, June 23, 2016

Marketing Planning Introduction

As a small business owner, you know marketing and advertisement are important but where do you begin? Who can you trust for the right guidance and assistance? How do you avoid paying a small fortune for ineffective campaigns?

You can easily spend lots of your hard earned money on different marketing activities, with little or no measurable results. As small business owners we are constantly bombarded by solicitations for the next miracle answer to our marketing challenges!

From website design to Search Engine Optimization (SEO), it can all be overwhelming and time consuming. All while you still need to focus on running and growing your business. 

We recommend that you start with a Marketing Plan! Your plan will serve as a blueprint for how you will execute, and how (and how much) you will spend your limited budget. It starts by clearly understanding who your target customer is, and where they are listening (i.e. where do they shop, spend time online, and who do they trust and listen to?).

In this episode of the How of Business podcast, we introduce the concept of Marketing Planning. 
Episode 020 - Marketing Planning Basics
[Listen on iTunes] [Listen on Stitcher]



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