Monday, October 31, 2016

Automate Your Small Business

Do you dream of realizing the freedom of time and location? Do you imagine living in an exotic tropical local while still operating a profitable business?

Joshua Latimer has realized this dream! He owns and operates several business, all while having moved his family to Costa Rica!

He achieved this by applying automation and systems, and delegating all tasks except higher-level projects that directly impact the growth of his small businesses. 

Customer Retention is a particular focus for Joshua, and at the core of the services offered by his businesses. 

In Episode 51 of The How of Business podcast, Joshua shares his story of transitioning from a successful career selling financial services to becoming his own boss. He also explains how he has applied automation and delegation to create businesses that allow him to spend time doing the things he truly wants to do and with the people that mean the most to him - his family. 
Read more at the Show Notes Page

[Listen on iTunes[Listen on Stitcher]


 

The How of Business Podcast show is focused on helping you start, run and grow your small business. Co-Hosted by Henry Lopez and David Begin, we discuss small business topics and interview other entrepreneurs and professionals.

Wednesday, October 26, 2016

Latest Episodes: Internet Marketing

This week we released two new episodes of The How of Business podcast show: 

Episode 49 features Heather Havenwood, she is a "Sexy Boss", Serial Entrepreneur, Sales and Marketing Coach, Copywriter and Small Business Activist. She is the CEO of Havenwood Worldwide, and the author of the best-selling book "Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success"She is also the host of the podcast show "The Win with Heather Havenwood".
Read more at the Show Notes Page
[Listen on iTunes[Listen on Stitcher]


Episode 50 features Kyra Reed, entrepreneur and Co-Founder of a full-service social media agency called Made to Order. She shares her journey to becoming her own boss, and valuable Social Media Strategy tips & advice for small business owners. 

Read more at the Show Notes Page
[Listen on iTunes[Listen on Stitcher]

Monday, October 24, 2016

50 Podcast Episodes!

We released the 50th episode of The How of Business Podcast show today!

Thanks for your support! 

Many thanks also to all of our great guests who have shared insightful stories from their entrepreneurial journeys and valuable tips & advice for aspiring entrepreneurs and small business owners.






  
The How of Business Podcast show is focused on helping you start, run and grow your small business. Co-Hosted by Henry Lopez and David Begin, we discuss small business topics and interview other entrepreneurs and professionals.

Wednesday, October 19, 2016

Health & Life Insurance for Small Business






















LeRoy Wilkerson joins us on episode 47 of The How of Business podcast! LeRoy is an independent insurance broker, and the owner of Wilkerson Insurance Agency

LeRoy shares his entrepreneurial journey and tips & advice for small business owners, including:
  • Gaining a competitive edge and attracting and retaining high-quality employees by offering insurance benefits.
  • Protecting your investment and business with life insurance on key the partners, owners or employees.
  • Growing your business through referrals, and how to benefit from a chamber of commerce membership.
Read more at the Show Notes Page

[Listen on iTunes[Listen on Stitcher]


 
The How of Business Podcast show is focused on helping you start, run and grow your small business. Co-Hosted by Henry Lopez and David Begin, we discuss small business topics and interview other entrepreneurs and professionals. 

Tuesday, October 18, 2016

Business Plans


Do you need to write a business plan before launching your new business? Is regular and on-going planning necessary for the success of your exiting small business?

Entrepreneurs often find themselves muddled by trying to write a traditional and formal Business Plan. Often, that lengthy plan is not read by anybody other than the entrepreneur after which it simply gathers dust on a shelf. Or at best, a lender might give it a requisite glance and it's checked off the endless list of documents to be produced for the bank's review.

The Lean Canvas approach to summary plans has received lots of attention in recent years, and it's certainly an option for true "start-up" launches - businesses ideas that lend themselves to development through feedback loops and iteration cycles. But in order to properly and thoroughly plan for a typical business, a traditional business plan may still be the best option. 

Busy small business owners are often distracted and focused on the day-to-day issues and challenges of their business. It takes considerable discipline and planning to set aside time to on a periodic basis to strategist about the direction and growth of your small business.



In episode 48 of The How of Business podcast, we chat with Peter Mehit who is an expert on the topic of Business Planning. His company, Custom Business Planning & Solutions, specializes in helping small business owners with developing effective business plans, on-going strategic business planning, and helping entrepreneurs solve their business challenges. 

[Listen on iTunes[Listen on Stitcher]

Peter has helped his clients develop over 600 Business Plans! He advises that an effective plan should answer four essential questions about your proposed business idea:

  1. Who is your customer?
  2. How will you reach your customer?
  3. How will the business be structured and operated?
  4. What are your financial projections?

Read more at the Show Notes Page


 The How of Business Podcast show is focused on helping you start, run and grow your small business. Co-Hosted by Henry Lopez and David Begin, we discuss small business topics and interview other entrepreneurs and professionals.

Monday, October 10, 2016

2 New Podcast Episodes:

This week we released two new podcast episodes of The How of Business show!


In Edpisode 46 Aaron Kelton shares his experience with launching his start-up.
His new business, Narify, will focus on creating a web & mobile platform that lets people listen to online articles narrated by real people. 

Read More (Show Notes)





In Episode 45 our guest is Kim Ades, an entrepreneur and founder of Frame of Mind Coaching – offering frame of mind coaching.
She shares valuable tips & advice for small business owners, and her own entrepreneur story.

Read More (Show Notes)

Friday, October 7, 2016

Work Smarter, Not Harder

Do you need to work hard to be a successful entrepreneur?



Amanda Goldman-Petri
Business Coach
Amanda Goldman-Petri - Business Coach, Marketing Expert, Podcaster - has some strong contrarian opinions on the notion of working hard! She would rather work smart, and avoid the long-term sacrifice we typically associate with being your own boss.

We had an opportunity to chat with Amanda on a recent episode of The How of Business podcast. She shares valuable advice for small business owners on how to work smarter by applying leverage, automation, and delegation.


Read more at the Show Notes Page

[Listen on iTunes[Listen on Stitcher]



 
The How of Business Podcast show is focused on helping you start, run and grow your small business. Co-Hosted by Henry Lopez and David Begin, we discuss small business topics and interview other entrepreneurs and professionals. 

Wednesday, October 5, 2016

Before you sign that Commercial Lease...

Over that past 25 years we have leased numerous commercial spaces for our small businesses, and each leasing experience has been unique. In almost all instances, however, we were able to negotiate certain terms of our lease that helped our business financially

From free rent up front, to locked-in rates for an extension option, there is always something that can be negotiated such that both the landlord and the tenant benefit from the agreement. But you must negotiate these items before you agree to terms and certainly before you sign that lease with the landlord!

The challenge, however, is that most us don't have the experience or the real estate market knowledge to successfully identify the opportunities and negotiate a commercial lease. Your ability to negotiate more favorable terms is further diminished when you deal with the Landlord's agent directly - which is what you are doing when you work with the broker listed on the sign at the property you are leasing. That broker will treat you honestly and fairly, but they don't represent you - they represent the Landlord exclusively! 

Who can you depend on to represent you (the tenant) exclusively when searching for and negotiating a lease for commercial space? You essential have two options, or a combination of both. You can hire an attorney, at your expense, to help you negotiate the lease. Or, you can "hire" a Tenant Representative who has a responsibility to you exclusively and their commission is paid by the landlord. A professional commercial Tenant Representative focuses exclusively on commercial real estate and assisting entrepreneurs with their commercial site needs. 

This does not mean that we advise against consulting with an attorney before signing a lease or any other legal document - in fact, we strongly recommend that you do so. But when it comes to searching, qualifying, and negotiating the terms of a lease, we highly recommend that you engage the services of a Tenant Representative or Buyer's Broker.


Craig Melby, CCIM
In episode 43 of The How of Business podcast we had the opportunity to interview Craig Melby, an experienced commercial real estate investor and a Tenant Representative. He is the founder of LeaseSmart - they help growing companies find the best locations and negotiate the best deals.To learn more about Tenant Representation and valuable tips and advice you need before you sign a lease, we recommend listening to Craig's interview...

Read more at the Show Notes Page
[Listen on iTunes[Listen on Stitcher]





 

The How of Business Podcast show is focused on helping you start, run and grow your small business. Co-Hosted by Henry Lopez and David Begin, we discuss small business topics and interview other entrepreneurs and professionals.