Friday, November 16, 2018

SEO Basics

Episode 216
The How of Business Podcast
Guest: Adam Kirk
Host: Henry Lopez
Topic: SEO

Search Engine Optimization (SEO) for small business owners. Adam and Henry share practical tips and advice on how to get your small business website found.


Thursday, November 15, 2018

Episode 59
The How of Carwashing Podcast
Guest: Diane Gardner
Host: Henry Lopez
Topic: Tax Update

Tax Law Update with Diane Gardner, a Certified Tax Coach and an expert at helping small business owners take full advantage of the tax laws. She shares specific examples of how the recent changes to the tax law will impact your car wash business this year, and what you can do to take advantage of the changes and avoid potential issues. As a certified tax coach, she offers a FREE tax analysis for those interested in finding out if they are overpaying their income taxes.


This episode of The How of Carwashing podcast is sponsored by NoPileups - increase your car wash production and prevent costly accidents with their collision avoidance system.
[learn more]

Monday, November 12, 2018

Instagram Marketing

Episode 215
The How of Business Podcast
Guest: Viv & Tash
Host: Henry Lopez
Topic: Instagram Marketing

Instagram for small business marketing with Viv Conway and Tash Meys, two millennial entrepreneurs and Instagram marketing experts. They share their journey, including starting a business while still in college. We chat about their views as millennial business owners, and how they are helping small business owners use Instagram for marketing. 

Their current business is Ace The Gram, and they are the hosts of the "Ace the Gram" podcast show.


This episode is brought to you by the "Stroke of Genius" podcast show. A free on-demand audio show that explores every day inventions and discovers how they came to be. 
[Learn More]

Monday, November 5, 2018

Bullseye Marketing

Episode 214
The How of Business Podcast
Guest: Louis Gudema
Host: Henry Lopez
Topic: Bullseye Marketing 

Targeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. 

He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis introduces the bullseye approach to marketing - allowing for fast results for small business owners by specifically leveraging inexpensive marketing tools and techniques. He explains the three phases, or rings of the bullseye, that are essential to effective small business marketing.


This episode of The How of Business podcast is brought to you by "Stroke of Genius", a great new podcast that explores every day inventions and how they came to be. 
[listen free]

Wednesday, October 31, 2018

SBA Lending for Small Business

Episode 58
The How of Carwashing Podcast
Guest: Mandy Kuxhausen
Host: Henry Lopez
Topic: SBA Lending

SBA lending for the car wash business with Mandy Kuxhausen. Mandy is an expert on Small Business Administration (SBA) lending and a Business Development Officer at TBank. We chat about everything related to SBA loans - from the different SBA lending programs available to the basics of credit worthiness - as an option for financing your car wash business. Mandy’s comprehensive background in all facets of the SBA process, origination, structuring, processing, closing and credit underwriting gives her a diverse array of capabilities to pull from to get a carwash transaction funded.

This episode of The How of Carwashing podcast is sponsored by NoPileups - the collision avoidance solution for your car wash! [learn more]

Monday, October 29, 2018

Consulting Business

Episode 213
The How of Business Podcast
Guest: Michael Zipursky
Host: Henry Lopez

Start & grow a Consulting Small Business with Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a successful consulting business. Michael is the author of 4 different books, and his latest is the Amazon Best Seller "The Elite Consulting Mind". He is also the host his podcast show, "Consulting Success Podcast".

Tuesday, October 23, 2018

Strategic Marketing Funnels

Episode 212
The How of Business Podcast
Guest: Michelle Evans
Host: Henry Lopez
Topic: Strategic Marketing Funnels

Marketing funnels that work for small business with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode, she breaks this down step by step. 

Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulting business. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. She is the host of the weekly podcast "The Marketing Funnel Show".

This episode of The How of Business podcast is brought to you by a new podcast: Stroke of Genius

Join host Lauren Hutchinson in exploring every day inventions and discover how they came to be. Each journey dives into the stories behind the inventions — from personal struggles, to unexpected “aha” moments, to the creative determination of individual inventors. These innovations all around us wouldn’t be possible without the protection of intellectual property. Hear about the creativity and inspiration behind inventions from sliced bread to modern day technology!

Monday, October 22, 2018

Powerful Small Business Owner

Episode 211
The How of Business Podcast
Guest: Ron Carucci
Host: Henry Lopez
Topic: Powerful Business Owner

Using your Power to lead your small business with Ron Carucci. Ron is an entrepreneur and author. Ron shares his journey to starting his own firm, and how we can become Powerful Leaders and small business owners. To grow our small businesses, we need to leverage and actually use our power in a positive way. We can’t surrender our power, particularly in the face of abuse of power.

Ron is the author of "Rising to Power: The Journey of Exceptional Executives" with his colleague Eric Hansen.

Wednesday, October 17, 2018

Cyber Security for Your Carwash

Episode 57
The How of Carwashing Podcast
Guest: Adam Anderson
Host: Henry Lopez
Topic: Cyber Security

Protecting your car wash business from cybercrime with Adam Anderson. Adam is an entrepreneur, consultant, author, trainer and cyber security expert. He shares his background, from dropping out of college to launching his own business. He also shares extremely valuable tips & advice on how to avoid cyber crime in our car wash business.

Adam’s previous books "Small Business Cyber Security" and "Built to Survive" have helped to position him as the leading expert in the field. His new book, "The Monster Within" takes that knowledge to the next level, helping businesses around the world combat cyber crime.

This episode of The How of Carwashing podcast is sponsored by Focused Car Wash Solutions

Tuesday, October 16, 2018

Website Security & SSL Certificates

Episode 210
The How of Business Website
Guest: Adam Kirk
Host: Henry Lopez
Topic: Website Security & SSL Certificates

Google & Chrome blocking your site? Do you have an SSL Certificate for your small business website? 

Adam Kirk, an entrepreneur and small business marketing expert. Adam shares his interesting background, what led him to launch his business, and then we chat about SSL Certificates - what are they and why do we need one for our website? If your website is not secured with an SSL Certificate, then Google and Chrome will identify your site as potentially unsafe – bottom line is people will not visit your site. Learn how to easily fix this issue. 

Monday, October 15, 2018

7 Levers for Small Business Growth

Episode 209
The How of Business Podcast
Guest: Pete Williams
Host: Henry Lopez
Topic: 7 Levers for Growth

In this episode we interview Pete Williams, an entrepreneur, adviser, marketer and the author of "Cadence - A Tale of Fast Business Growth". 

Pete shares his unique entrepreneurial journey - from Australia, to working for an athletic shoe retailer in South Florida, and back to Australia to begin his entrepreneurial career. We then chat about some of the key lessons to help small business owners grow their businesses, including focusing on 10% improvements in 7 key business areas.


Wednesday, October 3, 2018

Episode 56
The How of Carwashing Podcast
Guest: Ted Yamin Jr.
Host: David Begin
Topic: Car Wash Brushes

All about brushes, cloth and other car wash media with Ted Yamin Jr. Ted is one of the owners of Gallop Brush which was founded by his father. His family has been in the car wash industry since the 1950s. Ted shares his valuable insights on everything related to brushes and cloth – from the benefits of the different materials to how to detect when a brush needs to be replaced. 

This episode is sponsored by The Carwash Operating System - the Task & Maintenance Management Solution for your car wash.
[learn more]


Monday, October 1, 2018

From Management Consultant to Wellness Coaching

Episode 208
The How of Business Podcast
Guest: Megan Lyons
Host: Henry Lopez
Topic: Building a Wellness Business

From Harvard-educated Management Consultant to Wellness Coaching, Megan Lyons shares her entrepreneurial journey and advice on how to start a small business. Megan is an entrepreneur, coach, speaker, author and the founder of The Lyons' Share Wellness. 

She shares her career experiences, from her Harvard and Northwestern education to a successful corporate management career. She left her corporate career to start a business related to her true passion - nutrition and wellness. 

She is the author of "Start Here: 7 Easy, Diet-Free Steps to Achieve Your Ultimate Health and Happiness."


This episode of The How of Business podcast is sponsored by Program Insurance Group.

They offer comprehensive small business insurance programs nationwide. 

Special Offer: FREE Consultation!

[learn more]

Monday, September 24, 2018

Tax Update for Small Business

Episode 207
The How of Business Podcast
Guest: Diane Gardner
Host: Henry Lopez
Topic: Tax Law Updates for Small Business

Tax Update for Small Business owners with business tax expert Diane Gardner. Diane is a Certified Tax Coach and an expert at helping small business owners take full advantage of the tax laws. She shares specific examples of how the recent changes to the tax law will impact your small business this year. 

Diane is the best-selling author of "Stand Apart: The World’s Leading Experts Reveal Their Secrets to Help Your Business Stand Out From The Crowd To Achieve Ultimate Success" featuring Dan Kennedy, "10 Most Expensive Tax Mistakes That Cost You Thousands", "Why Didn’t My CPA Tell Me That" and "Stop Overpaying Your Taxes".

This episode of The How of Business podcast is sponsored by Program Insurance Group.

They offer comprehensive small business insurance programs nationwide. 

Special Offer: FREE Consultation!
[learn more]

Wednesday, September 19, 2018

Car Wash HR - Part 3

Episode 55
The How of Carwashing Podcast
Guest: Claudia St. John
Host: David Begin
Topic: Human Resources

HR for your car wash business Part 3. This is part 3 of a 3-part series on the topic of Human Resource. In this series we interview Claudia St. John, a human resource professional, author, and the founder of Affinity HR Group. In this Part 3 of the series Claudia and David discuss overtime pay, employment law, the value of employee bonuses versus base pay, using other recruitment and retention incentives, and hiring veterans.


Monday, September 17, 2018

Side-Hustle to Full-Time Small Business

Episode 206
The How of Business Podcast
Guest: Gavin Zuchlinski
Host: Henry Lopez
Topic: Building a Side-Hustle Business

In this episode we interview Gavin Zuchlinski, a small business owner and the founder of Acuity Scheduling – an online tool for businesses to automate and manage their appointments, allowing clients to schedule themselves. He shares how the idea for Acuity Scheduling began, and how he grew this from a solution for one person, to a full-time small business. Gavin’s story is unique in that he truly enjoyed and felt fulfilled in his corporate position.

Monday, September 10, 2018

Virtual Small Business

Episode 205
The How of Business Podcast
Guest: Carrie McKeegan
Host: Henry Lopez
Topic: Building a Virtual Business

Building a virtual small business, and her transition from a corporate career to business ownership with Carrie McKeegan. Carrie is an entrepreneur and the co-founder of a virtual small business which allows her and her family the complete freedom of location. She co-founded her business with her husband, to address the challenges expats face related to filing their US tax returns while living and working abroad.

Wednesday, September 5, 2018

Human Resources - Part 2

Episode 54
The How of Carwashing Podcast
Guest: Claudia St. John
Host: David Begin
Topic: Human Resources Pt. 2

HR for your car wash business Part 2. This is part 2 of a 3-part series on the topic of Human Resource. In this series we interview Claudia St. John, a human resource professional, author, and the founder of Affinity HR Group. 

In this Part 2 of the series Claudia shares the impacts of regulations (federal, state and local), minimum wage laws, the opioid epidemic, other challenges with finding qualified workers, marijuana laws, and the need for a valid and updated Employee Handbook for your carwash. She is the author of the book “Tips for Improving Collaboration and Building Trust.”

Monday, September 3, 2018

Authentic Marketing for Small Business

Episode 204
The How of Business Podcast
Guest: George Kao
Host: Henry Lopez
Topic: Authentic Marketing

Authentic approach to online marketing for small business with George Kao. George is an entrepreneur and trusted conscious marketing adviser. George shares his journey from traditional online “predatory” marketer, to his current authentic approach to online marketing and helping people through coaching and affordable online courses. 

He's the author of the books "Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity", and "Joyful Productivity: A Solopreneur's Guide to Creativity & Well-Being".

This episode of The How of Business podcast is sponsored by Crate AV - serving all of your small business audio visual needs.

Need to rent a projector for your next event, but don't want to pay exorbitant rental prices? Crate AV has the projectors you need a the prices you can afford. 

Our listeners get a 10% Discount! [learn more]

Monday, August 27, 2018

Middle-Man Small Business

Episode 203
The How of Business Podcast
Guest: John Wilker
Host: Henry Lopez
Topic: Building a Middle-Man Business

In this episode we interview John Wilker, a small business owner who has developed a relatively simple yet highly effective and profitable middle-man business model. He had a contractor business, then stumbled upon an unmet need for the brokerage of industrial shipping products like wooden pallets. John has since developed a repeatable system that he teaches others.

This episode is sponsored by Crate AV - the Audio Visual service provider for Small Business owners. From Projector Rentals to full-service audio visual services for your next event, Crate AV has you covered at an affordable price.

Get a 10% Discount when you mention The How of Business. [learn more]

Wednesday, August 22, 2018

Human Resources for the Carwash Business

Episode 53
The How of Carwashing Podcast
Guest: Claudia St. John
Host: David Begin
Topic: Human Resources Part 1

Human Resources for your car wash business Part 1. 
This is part 1 of a 3-part series on the topic of Human Resource. In this series we interview Claudia St. John, a human resource professional, author, and the founder of Affinity HR Group. 
In this Part 1 of the series Claudia shares her personal background and the challenges she faced with transitioning from the corporate world to starting her own business. David and Claudia also chat about the changes in the workplace since the 2008 recession, dealing with a tight labor market, working with Millennials, and the importance of shared values at your car wash business. 

Tuesday, August 21, 2018

Self-Managed Small Business

I was fortunate to be back on Joan Sotkin's The Prosperity Show podcast. We chatted about what's involved with creating a self-managed small business

Joan has a unique, holistic approach to prosperity. We always have insightful conversations about the combination of business and personal mindset.  

Monday, August 20, 2018

Cyber Security for Small Business

Episode 202
The How of Business Podcast
Guest: Adam Anderson
Host: Henry Lopez
Topic: Cyber Security

Protecting your small business from cyber crime with Adam Anderson. 
Adam is an entrepreneur, consultant, author, trainer and cyber security expert. He shares his background, from dropping out of college to launching his own business. He also shares extremely valuable tips & advice on how to avoid cyber crime in our small business. Adam’s previous books "Small Business Cyber Security" and "Built to Survive" have helped to position him as the leading expert in the field. His new book, "The Monster Within" takes that knowledge to the next level, helping businesses around the world combat cyber crime.

This episode of The How of Business podcast is sponsored by Crate AV - providing affordable audio visual services for small business. Get a 10% discount when you mention The How of Business. [learn more]

Monday, August 13, 2018

On-Line Messaging with Nicole Holland

Episode 201
The How of Business Podcast
Guest: Nicole Holland
Host: Henry Lopez
Topic: On-Line Messaging

Entrepreneurial journey & On-Line Messaging insights with Nicole Holland. Nicole is an entrepreneur, on-line marketing expert, and recognized authority on podcast guesting. She shares her unique and challenging journey, from dropping out of high school and quitting her correctional officer job, to becoming a popular podcaster. She also shares tips & advice on how to develop effective messaging online for your small business.


This episode of The How of Business podcast is sponsored by Oostas. 

Get a FREE Website Report today: FREE WEBSITE REPORT

Thursday, August 9, 2018

200 Podcast Episodes!

This week we released the 200th episode of The How of Business podcast - the show that helps you start, run and grow a small business. 

Our podcast show has featured almost 200 successful business owners and entrepreneurs, and we have also covered a full range of topics related to launching and running a small business.

You can listen to The How of Business podcast on iTunes (Apple Podcasts), Stitcher (for Android devices) and at our website.

From how to start a small business, to how to grow a small business and become an entrepreneur, we've got an episode for that!

Wednesday, August 8, 2018

Remarkable Experience

Episode 52
The How of Carwashing Podcast
Hosts: David Begin & Henry Lopez
Topic: Remarkable Experience

David shares his recent remarkable experience attending the Masters Golf Tournament

David and Henry chat about the experience and how we can apply some of the observations to our small businesses. How do we deliver remarkable experiences for our car wash customers? 

This episode of The How of Carwashing podcast is sponsored by Focused Car Wash Solutions

Monday, August 6, 2018

Fixing vs. Solving Problems

Episode 200
The How of Business Podcast
Hosts: Henry Lopez & David Begin
Topic: Fixing vs. Solving

Fixing vs. Solving small business problems, with hosts David Begin and Henry Lopez. Henry & David discuss the topic of fixing versus solving problems that arise every day in our small businesses. 

Fixing usually deals with just the symptoms of a deeper and larger problem within your small business. The approach of looking for the source problem applies to many aspects of our business, from physical equipment to the people on our teams. Sometimes just fixing something is acceptable, but often we tend to avoid identifying and addressing the root problem because of time and money. Helping your team learn how to solve versus fix is also a challenge.

Monday, July 30, 2018

1-Page Marketing Plan

Episode 199
The How of Business Podcast
Guest: Allan Dib
Host: Henry Lopez
Topic: 1-Page Marketing Plan

1-Page Marketing plan for your small business with Allan Dib. Allan is a serial entrepreneur, marketing and technology expert, small business coach, and author. He shares his background and his practical approach to marketing for small business owners with his 1-Page Marketing Plan. 

Allan is passionate about helping small businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. His book is "The 1-Page Marketing Plan - Get New Customers, Make More Money, and Stand Out From The Crowd".

This episode of The How of Business podcast is sponsored by Oostas. 

FREE OFFER: Website Audit Report
Get a FREE Website Audit report today!

Wednesday, July 25, 2018

Green Car Wash

Episode 51
The How of Carwashing Podcast
Guest: Rob Madrid
Host: Henry Lopez
Topic: Green Car Wash

A “Green” car wash – how and why with Rob Madrid. Rob is an entrepreneur and experienced car wash industry professional. He shares his interesting background, and the benefits of operating a "green" or environmentally friendly car wash and how they market and communicate this focus to their customers.

Rob is the co-owner of Gleam Carwash in Denver, Colorado. He also founded Wash Guru, which offers services to people looking to open carwashes and operators looking to grow existing car wash businesses.

This episode of The How of Carwashing podcast is sponsored by the Carwash Operating System - the Task & Maintenance Management solution for your car wash. 

Monday, July 23, 2018

Influence & Authority

Episode 198
The How of Business Podcast
Guest: Josh Elledge
Host: Henry Lopez
Topic: Influence & Authority

Building Influence & Authority to grow your small business with Josh Elledge. Josh is a serial entrepreneur and an expert on using influence and authority to grow a small business. 

Josh shares his long journey to success as a small business owner, and tips & advice on how to grow our influence and authority. Josh is a U.S. Navy veteran, a serial entrepreneur, speaker, and he launched UpMyInfluence.com to help turn entrepreneurs into media celebrities - increasing their authority, influence, and revenue. He also started SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising.

This episode of The How of Business podcast is sponsored by Oostas - the one-stop-shop for all of your business needs! [Learn More]

Monday, July 16, 2018

Young Entrepreneur

Episode 197
The How of Business Podcast
Guest: Marc Guberti
Host: Henry Lopez
Topic: Young Entrepreneurship

Young Entrepreneurship and Online Marketing for small business with Marc Guberti. Marc is an entrepreneur and online marketing expert. He shares his story of entrepreneurship at an early age, and specific tips for online marketing for small business owners. 

Marc is an entrepreneur, author, blogger, podcaster, coach, educator and college student! Marc is an accomplished young man who began his entrepreneurial journey when he was a teenager. He is the author of several books, including "27 Ways to Get More Retweets on Twitter" and one of his latest, "Content Marketing Secrets - How to Create, Promote, and Optimize Your Content for Growth and Revenue." Marc is also the host of the Breakthrough Success Podcast, with 182 episodes released and counting (5 episodes per week!).

Wednesday, July 11, 2018

Fixing vs Solving Problems

Episode 50
The How of Carwashing Podcast
Hosts: David Begin & Henry Lopez
Topic: Problem Solving

Fixing a problem compared to actually solving the problem. In a small business, we are constantly challenged with problems that must be addressed. For various reasons, we often rely on quick fixes as opposed to truly addressing the root cause or problem. How can we improve this to improve efficiency and productivity in our small businesses? 

This episode of The How of Carwashing podcast is sponsored by Hi-Performance Wash Systems