Monday, April 15, 2019

Remote-First Business

Episode 243
The How of Business Podcast
Guest: Liam Martin
Host: Henry Lopez
Topic: Remote Small Business

Remote-First small business (26:19) with Liam Marting, a serial entrepreneur, speaker, writer and co-founder of TimeDoctor, Staff.com and RunningRemote. We begin the conversation with Liam sharing his entrepreneurial journey, how he launched his first small business, and his insights on building and growing a remote-first business. 

Monday, April 8, 2019

2 New Episodes

Episode 241
The How of Business Podcast
Guest: Meg & Josiah Mothershed
Topic: Logo Design for Small Business
Episode 242
The How of Business Podcast
Host: Henry LopezTopic: Small Business Systems

Logos for Small Business

Episode 241
The How of Business Podcast
Guests: Meg & Josiah Mothershed
Host: Henry Lopez
Topic: Logos

Logo Design for small business (16:38) with Meg and Josiah Mothershed, the co-founders of Mothershed Design Company. They share their entrepreneurial journey, from working for someone else to launching their own small design firm, and practical tips & advice for designing a logo and other branding insights for small business owners (starting at 16:38). Meg and Josiah recommend that you consider simplicity, memorability and relevance when designing your small company logo and identity.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Monday, April 1, 2019

Personal & Business Credit

Episode 240
The How of Business Podcast
Guest: Gerri Detweiler
Host: Henry Lopez
Topic: Personal & Business Credit

Personal and Small Business Credit with Gerri Detweiler. Gerri is an author and expert on the topic of credit, and currently serves as the Education Director for Nav. She shares tips & advice on how to build or correct your personal and business credit. We also discuss how to manage and leverage debt and how to manage cash flow in our small businesses.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Tuesday, March 26, 2019

Episode 239
The How of Business Podcast
Host: Henry Lopez
Topic: Personal Sacrifice

Sacrifice - what are you willing to personally sacrifice to become your own boss and start your first business? If you are already in business, what are you willing to sacrifice further to grow it? Henry Lopez shares his thoughts on the kind of sacrifices that, based on his entrepreneurship experience, you have to be willing to make in order to succeed as a small business owner - particularly when launching your first business.


Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Monday, March 25, 2019

Virtual Assistants

Episode 238
The How of Business Podcast
Guest: Barbara Turley
Host: Henry Lopez
Topic: Virtual Assistants

Virtual Assistants to help you run and grow your small business with Barbara Turley. Barbara explains how to leverage virtual assistants for your business, including how to work effectively with VAs and the importance of developing systems and processes which a virtual assistant can help you execute.

Barbara also shares her interesting entrepreneurial journey, from a highly successful 15-year career in the financial markets to launching her latest venture The Virtual Hub - one of the leading companies that recruits, trains and manages offshore virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level.


Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Monday, March 18, 2019

Telling Your Branding Story

Episode 237
The How of Business Podcast
Guests: Emily Soccorsy & Justin Foster
Host: Henry Lopez
Topic: Branding

Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with your core beliefs. They introduce the "5 Core Beliefs or Root Beliefs" approach to small business branding.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Tuesday, March 12, 2019

Evaluating a Franchise

Episode 236
The How of Business Podcast
Host: Henry Lopez
Topic: Franchising

Franchising - 3 critical franchise benefits and common misconceptions with franchising. Henry shares his insights and advice on franchising, including the 3 critical benefits to consider when selecting a franchise business and some of the common misconceptions. He also addresses Franchise Fees, and the invaluable benefit of a strong franchisee network. Many people believe franchising is risk-free, but the reality is that you are not assured success just because you go with a franchise. The key is to properly evaluate a franchisor, and to get the help you need up-front (from a Franchise Broker and/or a Business Coach) before you sign a Franchise Agreement!

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


Monday, March 11, 2019

SBA Loans

Episode 235
The How of Business Podcast
Guest: Mandy Kuxhausen
Host: Henry Lopez
Topic: SBA Loans

SBA loans for small business start-up and expansion, with Mandy Kuxhausen. Mandy is an expert on Small Business Administration (SBA) lending and a Business Development Officer at TBank. We chat about everything related to SBA loans – from the different SBA lending programs available to the basics of credit worthiness – as an option for financing your business development. If you want to learn about how to get an SBA loan for your small business, this episode is for you.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Monday, March 4, 2019

Services Business Marketing

Episode 234
The How of Business Podcast
Guest: Steve Gordon
Host: Henry Lopez
Topic: Services Business Marketing

Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time on business development and more time on what matters most.

Steve shares his entrepreneurial journey, including assuming the CEO position at an engineering firm at age 28, and launching his current small business. Then he shares tips and advice (starting at 10:55) on how to effectively market a services small business. He explains the value of a "leveraged" marketing system for your small business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Monday, February 25, 2019

Listening Skills

Episode 233
The How of Business Podcast
Guest: Oscar Trimboli
Host: Henry Lopez
Topic: Listening Skills

Developing Deep Listening skills (starting at 21:57) to help you become a better leader and grow your small business, with Oscar Trimboli.

Oscar is an executive coach, speaker and author of "Deep Listening: Impact beyond words, and Breakthroughs: How to confront your assumptions." From his corporate career to launching his own firm, Oscar shares his journey and we discuss his thoughtful insights on leadership and listening skills (21:57). He believes the listening is a leadership issue, and he shares specific tips for improving how we listen to others.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Tuesday, February 19, 2019

Personal Productivity

Episode 232
The How of Business Podcast
Host: Henry Lopez
Topic: Personal Productivity

Systems & tools to stay organized and productive as a small business owner with Henry Lopez. Henry shares his thoughts and tips on personal productivity, including the systems and tools he uses to stay organized and on task. To achieve success as an entrepreneur, you must stay organized and highly productive. The key is to find the tools and systems that work for you, and then use them consistently. Then evolve your system for organization over time to continue improving your personal productivity.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. 

Monday, February 18, 2019

Mobile Apps

Episode 231
The How of Business Podcast
Guest: Sean Casto
Host: Henry Lopez
Topic: Mobile Apps

Mobile Apps marketing and how to use mobile apps to help grow your small business with Sean Casto. Sean is the founder of PreApps - the premier app marketing agency. Sean also shares his entrepreneurial journey.

Sean is the author of "App Secrets" an Amazon best seller. He helps his clients market their apps effectively so that they get found among the thousands of other apps that are released each day! Sean also shares his advice for small business owners who are considering developing an app to help grow and promote their business.


Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Monday, February 11, 2019

Bootstrapping a Small Business

Episode 230
The How of Business Podcast
Guest: Abdo Riani
Host: Henry Lopez
Topic: Bootstrapping

Bootstrapping (21:08) a small business and his entrepreneurial journey, with Abdo Riani. Abdo is an entrepreneur and founder of StartUpCircle.co - helping connect successful entrepreneurs with new founders to help them develop their business ideas. Abdo shares his personal entrepreneurial journey, and specific tips and advice on how to start a small business and grow through bootstrapping or reinvestment of profits.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Saturday, February 9, 2019

Launching a Small Business

Episode 229
The How of Business Podcast
Guest: DeAndre Wilson
Host: Henry Lopez
Topic: Launching a Small Business

Launching a catering business with DeAndre Wilson. DeAndre is a young entrepreneur and the co-founder of Turn Table - a catering business serving the Evansville, Indiana area. DeAndre and his partner Chef Jeff started developing their business while they were both in college. He shares the need to be emotionally prepared for the challenges of entrepreneurship, and the value of a solid business plan.

Monday, January 28, 2019

Protect Your Business

Episode 228
The How of Business Podcast
Guest: Scott Reib
Host: Henry Lopez
Topic: Protecting Your Business

Legally protect your small business (7:37) with Scott Reib, an attorney, popular speaker, coach and the author of "5 Proven Strategies to Shatterproof Your Business." Scott shares why he decided to study law, his small business experiences, and growing his practice to his currently leveraged model. He also shares practical tips & advice on how we can legally protect our small business (starting at 7:37).


Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Monday, January 21, 2019

Small Town Big Money

Episode 227
The How of Business Podcast
Guest: Colby Williams
Host: Henry Lopez
Topic: Small Town Business

Building a Coffee House and (23:45) Small-Town Business opportunities with Colby Williams, a small business owner and the founder of Parengo Coffee. We chat about launching and building a coffee shop (Parengo) and then we (23:45) discuss the topic of his book "Small Town Big Money", which is about the opportunities which exist in small towns for small business. Colby founded Parengo Coffee in Sikeston, Missouri with his parents.



Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Tuesday, January 15, 2019

Episode 226
The How of Business Podcast
Host: Henry Lopez
Topic: Financial Review

Financial Review for your small business. Henry Lopez shares his insights and actionable tips for conducting a Financial Review of your small business. Henry explains the importance of knowing the financial metrics of your small business, and how to review your Profit & Loss Statement for potential issues and trends.

Monday, January 14, 2019

Video Marketing for Small Business

Episode 225
The How of Business Podcast
Guest: Jason Hsiao
Host: Henry Lopez
Topic: Video Marketing

Building Animoto, developing Culture (12:00) and using Video Marketing (18:00) for your small business, with Jason Hsiao. Jason is an entrepreneur and the co-founder of Animoto - an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos.

Jason shares why and how he left his corporate job to launch Animoto, and continue to explore his passion for video marketing. Jason also explains (12:00) how they have been able to develop and foster a strong culture at Animoto, and then he shares his insights and expertise on using video (18:00) to market our small businesses.

Need some help with setting your small business goals for 2019? Schedule a FREE Business Coaching consultation with Henry Lopez. [Learn More]

Monday, January 7, 2019

Building a Small Business

Episode 224
The How of Business Podcast
Guest: Kelly Carden
Host: Henry Lopez
Topic: Growing a Small Business

Launching & growing a small business with Kelly Carden, an entrepreneur and the owner and founder of Cryo1One - a provider of cryotherapy services. She shares how she transitioned from a successful corporate marketing career to starting her first small business. From one small location to soon opening her third location, she shares how she has rapidly grown her business.

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. Henry Lopez is a serial entrepreneur, business coach and podcast host. 



Wednesday, January 2, 2019

Managing Young Employees

Episode 62
The How of Carwashing Podcast
Guest: Bruce Tulgan
Host: David Begin
Topic: Managing Young Employees

Managing Young Employees with Bruce Tulgan. Bruce is an internationally recognized expert on young people in the workplace and one of the leading experts on leadership and management. Bruce is also a best-selling author, including “Not Everyone Gets a Trophy: How to Manage the Millennials”. Bruce shares his insights on managing Millennials and other young employees in our car wash businesses.


This episode is sponsored by Focused Car Wash Solutions

Processing. Consistency. Value. Taking your car wash to the next level.

[Learn More]

Tuesday, January 1, 2019

Goal Setting

Episode 223
The How of Business Podcast
Host: Henry Lopez
Topic: Goal Setting

Have you set your goals for 2019? Are your goals S.M.A.R.T.?

Henry shares his views and tips on setting effective goals for 2019, to help you grow in your personal life and you small business.