Tuesday, March 26, 2019

Episode 239
The How of Business Podcast
Host: Henry Lopez
Topic: Personal Sacrifice

Sacrifice - what are you willing to personally sacrifice to become your own boss and start your first business? If you are already in business, what are you willing to sacrifice further to grow it? Henry Lopez shares his thoughts on the kind of sacrifices that, based on his entrepreneurship experience, you have to be willing to make in order to succeed as a small business owner - particularly when launching your first business.


Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Monday, March 25, 2019

Virtual Assistants

Episode 238
The How of Business Podcast
Guest: Barbara Turley
Host: Henry Lopez
Topic: Virtual Assistants

Virtual Assistants to help you run and grow your small business with Barbara Turley. Barbara explains how to leverage virtual assistants for your business, including how to work effectively with VAs and the importance of developing systems and processes which a virtual assistant can help you execute.

Barbara also shares her interesting entrepreneurial journey, from a highly successful 15-year career in the financial markets to launching her latest venture The Virtual Hub - one of the leading companies that recruits, trains and manages offshore virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy so they can go to the next level.


Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Monday, March 18, 2019

Telling Your Branding Story

Episode 237
The How of Business Podcast
Guests: Emily Soccorsy & Justin Foster
Host: Henry Lopez
Topic: Branding

Telling Your Small Business Brand Story (17:37), with branding experts Emily Soccorsy & Justin Foster. Emily and Justin are the co-founders of the branding practice Root + River. They share their entrepreneurial journeys and then we chat about (starting at 17:37) how you can develop a brand story for your small business that's in alignment with your core beliefs. They introduce the "5 Core Beliefs or Root Beliefs" approach to small business branding.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Tuesday, March 12, 2019

Evaluating a Franchise

Episode 236
The How of Business Podcast
Host: Henry Lopez
Topic: Franchising

Franchising - 3 critical franchise benefits and common misconceptions with franchising. Henry shares his insights and advice on franchising, including the 3 critical benefits to consider when selecting a franchise business and some of the common misconceptions. He also addresses Franchise Fees, and the invaluable benefit of a strong franchisee network. Many people believe franchising is risk-free, but the reality is that you are not assured success just because you go with a franchise. The key is to properly evaluate a franchisor, and to get the help you need up-front (from a Franchise Broker and/or a Business Coach) before you sign a Franchise Agreement!

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)


Monday, March 11, 2019

SBA Loans

Episode 235
The How of Business Podcast
Guest: Mandy Kuxhausen
Host: Henry Lopez
Topic: SBA Loans

SBA loans for small business start-up and expansion, with Mandy Kuxhausen. Mandy is an expert on Small Business Administration (SBA) lending and a Business Development Officer at TBank. We chat about everything related to SBA loans – from the different SBA lending programs available to the basics of credit worthiness – as an option for financing your business development. If you want to learn about how to get an SBA loan for your small business, this episode is for you.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Monday, March 4, 2019

Services Business Marketing

Episode 234
The How of Business Podcast
Guest: Steve Gordon
Host: Henry Lopez
Topic: Services Business Marketing

Marketing for Services Businesses (10:55) with Steve Gordon. Steve is a bestselling author and the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast. His firm helps services business entrepreneurs create leverage marketing systems so they can spend less time on business development and more time on what matters most.

Steve shares his entrepreneurial journey, including assuming the CEO position at an engineering firm at age 28, and launching his current small business. Then he shares tips and advice (starting at 10:55) on how to effectively market a services small business. He explains the value of a "leveraged" marketing system for your small business.

Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.